The challenge

Surveys have a bad reputation. They are often long, boring and do not get to the point. That is because they ask endless questions that create survey fatigue. We performance test all our questions, uncovering those that are more revealing about future behaviour. As a result, our surveys are shorter and more engaging.

How we do it

Some questions are better than others, their answers reveal future behaviour.

Over many years, we have searched through huge datasets using a powerful statistical tool to find the questions that are consistently better, that reveal the future.

To confirm our findings, we ran a series of independent tests partnering with a leading research organisation. The study covered every industry and more than 2,000 organisations. The results were conclusive, our questions have a direct link to what matters – profit, growth and customer satisfaction.

That is how we reveal what is most important using 25 questions or less, helping us get to the point and fight survey fatigue.

How it works