The climate is in crisis. We’re living through a now-or-never time to intervene and it’s not surprising that ‘green living’ and environmental sustainability are on everyone’s minds. That extends through every part of your teams’ lives: from the businesses they buy from, to the ones they work for. And that means, if you’re thinking about making your employee value proposition more attractive, then finding ways to be greener is key.
What is?When you put out a job advert, you’re offering more than a salary. With that comes a range of perks – from practical things like eyecare vouchers to psychological perks like a sense of purpose. As we’ve discussed, the world of work is changing fast. That means adapting your EVP to meet the needs of current and future workers – including environmental sustainability.
The business benefits of environmental sustainability:
- 82% of millennials would be more loyal to a organisation that lets them contribute to solving environmental problems
- 64% of millennials wouldn’t even work for a business without a strong CSR
- The majority of millennials workers would accept lower pay to work for a green company
- Gen-Z staff would also prioritise purpose over salary, and feel strongly about the climate
- Ethical business practices correlate with higher profits, according to most data
1. Simple changes to the workplaceFor businesses going green, there’s a few small, inexpensive steps you can take. They might not seem groundbreaking, but ‘little drops make the mighty ocean’ after all – plus these steps are visible enough to A) signal your intentions to your employees, and B) set a good example. These steps could include:
- Switching to energy-efficient light bulbs
- Reviewing your recycling bins, and encouraging use
- Making the office paper-free, with digital documents
- Offering reusable bottles to stop plastic waste
- Provide sustainable tea and coffee, avoiding unethical brands