If you’re a tech company that wants to grow your revenue, there are 3 fundamental things you should be working on. Our insights are all based on the research we’ve done into Organisational Fitness, which shows you how to improve your organisation and culture in a way that changes your bottom line for the better.
Listening: This is when views can be shared openly and your people’s voices are listened to and respected. This also means taking action on legitimate concerns.
Innovation: Your teams should be able to identify issues, share their suggestions, and test ideas for change. Results of trials should all be shared openly.
Customer: Prioritise your customers’ needs. Your service needs to understand their circumstances, especially when they change, and then you need to adapt accordingly.
We’ve also discovered that customer service is typically lower in the tech industry than others. It’s 5.7% lower – meaning the whole industry struggles with it in some way.
Customer service is fundamental for revenue growth, but is the weakest area for tech organisations. But successful IT companies and successful tech companies know it needs to be a core strength.
When it comes to customer service, the key is to understand them and be able to meet their different needs and expectations. Our research has shown this:
This is what we’ve established: understanding and adapting to customer needs is a problem for most organisations across the tech industry – so this should be a focus area for you to achieve high growth. Because what do successful companies have in common? They meet their customers’ needs.
What are the top tech companies doing well? They’re staying organisationally fit by prioritising the customer. Find out more: