You want to send a survey. First things first, congratulations – you’ve chosen the best method for getting useful, actionable employee feedback (we’re not biased, it really is). So what next?
There’s 101 different survey tools to choose from, from the fiendishly complicated and distressingly expensive to the most basic, budget option. And you’d be forgiven for leaning toward the latter.
There are a lot of great things about small businesses. Full of passion, agility, and that ‘start-up spirit’, employees are invested in driving success. The one thing they don’t have is an unlimited budget – and although ‘you have to spend money to make money’ is a cliché, it does have a ring of truth about it.
So if you’re a HR professional or team leader that desperately needs people insights, you’re in a tricky situation. High-cost engagement solutions aren’t an option, nor are industry-leading analytics platforms – so making the most of standard survey tools seems like your best bet.
But there is another way and several reasons you shouldn’t settle…
It goes without saying that questions are the most important component of any survey. So when you’re using a standard survey tool to collect employee feedback, there are two challenges you can encounter:
Again, as standard survey tools aren’t designed specifically for gathering employee feedback, it’s not going to be a seamless process to use for that purpose. You’ll have to think about what data you need to generate, and how to encourage people to respond:
For some people, sending the survey is the point of the whole exercise – as it’s just a way of showing you’re listening. But in time-poor, data-hungry businesses, that’s not worth the effort. It’s really about about the responses, and ensuring that A) there’s enough of them, and B) they’re high quality. That’s a problem with standard tools because:
Sending a survey is one thing, but analysing the results is another. With standard survey tools, you often end up having to do a lot of manual analysis to understand what you’re looking at – and what the responses are really saying:
When you’re trying to understand specifically what’s driving certain attitudes or behaviours in your teams, you need to dig deeper than ‘on a score of 1 to 5’ type questions. The trouble is, standard survey tools don’t often give you the deeper insights you need:
Send a survey, get results, analyse the data – even if you’ve got that far, how do you know what to do next? Because they’re not made for employee surveys, standard tools aren’t going to guide you to take your next steps based on results.
The alternative to using standard survey tools? Qlearsite Foundation.
Faster, simpler surveys that offer the advanced insights you need – but at an incredibly affordable price. It’s built for small businesses with limited budgets, team leaders who need fast answers, and anyone else who wants cost efficiency without compromising. Try it out for free for 21 days: