The Engagement Survey is Dead. Long live the Engagement Survey. 

May 10, 2023 | Blog

Engagement surveys have evolved significantly over time. From their humble beginnings as simple paper-based feedback forms, to their current iteration as sophisticated tools for measuring employee satisfaction and commitment, engagement surveys have come a long way.

But why do we need engagement surveys at all? The answer is simple. Engaged employees are critical to the success of any organisation. They are more productive, more likely to stay with the company, and more committed to achieving its goals. Moreover, engaged employees are the key to creating a positive workplace culture that attracts and retains top talent.

Online employee engagement survey

Over time, engagement surveys have changed to reflect the changing needs of businesses. They have moved beyond the traditional “yes or no” questions. They now include more nuanced and open-ended questions that allow employees to express their opinions and ideas more fully. Additionally, modern engagement surveys are designed to link employee engagement to key metrics such as retention rates and productivity. These tools provide organisations a more complete picture of their workforce.

The potential pitfalls

However, as with any tool, there are pitfalls to avoid when it comes to engagement surveys. One common mistake is asking poorly designed questions that do not accurately reflect the true feelings of employees. Another pitfall is failing to act on the feedback provided by the survey. This can lead to disillusionment and disengagement among employees.

Despite these potential pitfalls, engagement surveys remain an essential tool for people-centric leaders and organisations. They provide valuable insights into the minds of employees, helping leaders to create a workplace culture that is motivated, engaged, and high-performing. And with basic engagement survey functionality now available in many free tools and HRIS systems, even small organisations can benefit with a basic approach to measuring engagement. But is that enough?

So, is the engagement survey dead? Far from it.

In fact, the future of engagement surveys is brighter than ever. As technology advances and organisations become more data-driven, engagement surveys will continue to play a critical role in measuring and improving not just employee engagement, but also retention, performance and culture. The key is to use them wisely, avoid the pitfalls, and make sure that the feedback received is acted upon in a meaningful way. Long live the engagement survey!

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