How we do it
Some questions are better than others, their answers reveal future behaviour.
Over many years, we’ve searched through huge datasets using a powerful statistical tool to find the questions that are consistently better, that reveal the future.
To confirm our findings, we ran a series of independent tests partnering with a leading research organisation. The study covered every industry and more than 2,000 organisations. The results were conclusive, our questions have a direct link to what matters – profit, growth and customer service.
That’s how we reveal what is most important using 25 questions or less, helping us get to the point and fight survey fatigue.