Otiga Group - Maintaining culture while growing multiple brands

Otiga Group is based in the Nordics and is made up of 12 specialist brands, dedicated to recruitment, consulting and temporary staffing. They cover the construction and medical industries, as well as executive search, temporary staffing and offshore engineering – spread across Norway, Sweden, Denmark, Finland and Lithuania.

We worked with them to carry out an overall scan of their organisation, to make sure their culture scales up as they grow.

The challenge: understanding company culture without HR

• One group, made up of 12 different brands with different specialisms
• Teams based in multiple countries, from Norway to Lithuania
• A need to understand employee experience for these disparate teams

With multiple spinning plates, Otiga Group wanted an overall temperature check of their organisation, and to understand how to keep their company fit and healthy as they grew.

The group is growing and changing constantly, so it was important for Otiga Group to know how every employee felt, and what their experience was across different brands and locations. It was crucial for them to understand exactly what everyone thought about the organisational changes that were being made across the company.

The solution: our Organisational Fitness survey

• Our Organisational Fitness survey i.e. a full company scan
• Identified strengths, and new areas to focus on
• View scores, results, and feedback of each inidividual brand

Our Organisational Fitness report instantly showed Otiga Group what their key strengths and opportunities for development were. This was all broken down to the brand level too, letting them be laser-focused on how to go forward.

The results: new insights, and confirmation of strategy

• Employee experience is different in each brand
• New focus areas were uncovered, that hadn’t been looked at previously
• 1 key focus area to improve in: customer service

Some results came as no surprise but were still valuable in confirming, with data and evidence, that they were addressing the right issues. They also shed light on key areas of focus that they hadn’t previously considered.

These powerful insights also uncovered big differences in employee experiences when it came to different brands. Our report gave an indicator score for each brand, showing the specific variations across the Otiga Group. That gave them a clear path forward.